Automation & Chatbots
You should be working smarter – not harder
Bring your business into the 21st Century
Technology has come a long way in a very short period of time. The creation of the first computer soon led to the advancement of the internet, then the development of smart phone, mobile operating systems and not artificial intelligence. As technology continues it’s advancement many businesses will need to make necessary changes in order to grow and thrive in their new, fast-paced environments.
“Information, technology and are becoming inextricably interwoven. I don’t believe anyone can talk meaningfully about one, without talking about the others.” – Bill Gates
What is a Chatbot, does it really run 24/7 and how does it help my business?
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The rise of Automation
The evolution of artificial intelligence is now in full swing and chatbots are only a faint splash on a huge wave of progress. Today the number of users of messaging apps like WhatsApp, Slack, Skype and their analogs is skyrocketing, Facebook Messenger alone has more than 1.2 billion monthly users. With the spread of messengers; virtual chatbots that imitate human conversations for solving various tasks are becoming increasingly in demand.
Online chatbots save time and efforts by automating customer support. Forecasts predict that by the end of 2020, over 85% of customer interactions will be handled without a human. However, the opportunities provided by chatbot systems go far beyond giving responses to customers’ inquiries. They are also used for other business tasks, like collecting information about users, helping to organize meetings and reducing overhead costs.
What is a Chatbot and how does it work?
It is an assistant that communicates with us through text messages, a virtual companion that integrates into websites, applications or instant messengers and helps entrepreneurs to get closer to customers. Such a bot is an automated system of communication with users.
Why does a business need chatbots? There are reasons for that like getting rid of routine tasks and simultaneous processing of multiple requests from users. Besides, a tremendous speed of processing users’ requests with chatbots helps gaining customers’ loyalty.
Consumers also benefit from chatbots and they are getting increasingly interested in this technology. A study presented at the 4th International Conference on Internet Science in November, 2017 identified reasons why people choose to interact with chatbots. According to this research, the main factors that motivate people to use chatbots are:
Productivity. Chatbots provide the assistance or access to information quickly and efficiently.
Entertainment. Chatbots amuse people by giving them funny tips, they also help killing time when users have nothing to do.
Social and relational factors. Chatbots fuel conversions and enhance social experiences. Chatting with bots also helps to avoid lonliness, gives a chance to talk without being judged and improves conversational skills.
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How can a Chatbot help my business?
Both startups and savvy companies are now incorporating interactive chatbots & automation into their daily operations, communication with customers and sales processes. Chatbots can help to:
Improve customer service
It is the best option for those who don’t want their customers to:
Wait for an operator to answer or connect them
Search for an answer to their query in the Frequently Asked Question (FAQ) section
Streamline the shopping process
Chatbots are designed to interact with the client/customer in order to complete the entire sales process quickly and with ease. These bots are able to interact with the customer, understand what they are looking for, reference all available data and then provide the customer with the best solution or get them connected in real-time with someone who can help. Many times the entire sales process, including the transaction can be completed without any human interaction at all greatly increasing the ROI for many businesses.
A chatbot answers the specific questions of the visitors who interact with it instead of displaying a long list of information. The purpose of having an automated chatbot working for a business as opposed to relying 100% on a website is the fact that the more attention a customer gets, the more they will engage back. This creates a basic sense of trust and increases the odds of the customer purchasing or providing you with information necessary for re-targeting purposes.
Improved Response Rate
About 90% of questions sent to a Facebook Business Page remains unanswered and the 10% that do get answered usually aren’t within the time frame when the person sent their question in. The better response rate that a business has directly correlates to increased sales and revenue. Chatbots silently work behind the scenes 24/7, always respond to 100% of the messages received, can be programmed to respond immediately or after a set period of time (usually a couple seconds) and then converts more visitors into buying customers.
Automate Repetitive Tasks
Most customers want to get answers on the same or very similar questions — When do you work? What is your location? Do you make deliveries? In order for businesses to streamline these responses and not to write the same answers hundreds of times a day they use automation and chatbots. It reduces your employees’ workload and allows them to focus their efforts on tasks which generate revenue.
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